Cosmetic plastic bottles can be seen everywhere, the requirements are actually very simple, requiring high-end atmosphere, so there are still many suppliers will choose glass plastic bottles, but there are shortcomings that can not be avoided, many cosmetics suppliers want to change the sales model, will If the cosmetic packaging is changed to plastic, the problem will come. How to improve the grade of cosmetic plastic bottles? Because plastic is a very down-shift material! Error, see how you design, how to use it! Pay attention to the marketing design of packaging. Consumers have different shopping psychology according to their age, occupation, gender and economic level. Therefore, different packaging schemes are determined according to the differences in product positioning and consumer groups, giving the soul of the product and causing purchase. Desire, I remember the most clear is the positioning of shampoo "hair, black", so the bottle is black, giving a black hair bright hair; and in the cosmetic plastic bottle is Han Shu, Everyone is familiar with this brand. His packaging has always been dominated by red. It has never changed. The red color has the meaning of high and red fire. The whole body red can attract everyone's attention, and LOGO uses the method of bronzing. A few simple crafts have a high-end atmosphere; now there is no shortage of brand cosmetics using plastic packaging, the design is better than others to occupy a market, lightweight, good transportation, high grade, can be used everywhere Unlike glass, it is destined to be replaced by plastic; here is just a point, the subdivision of the brand market and the soul of the product is very important.